In the late sixties and seventies, he speaks about drugs and money--how he sold artificial drugs as a youth and later when gangs formulated in Queens, Harlem, and surrounding cities. He later realized that he came from a decent neighborhood and good-home training, why was he in the street selling fake drugs cocoa leaf as if it was cocaine and hanging out with gangs for those who came from broken homes --so he got out before death came knocking at his door.
He went The title speaks for itself. He went to college and before finishing his degree in sociology like his mother, only credits short from a degree, he started his record company. Now, we see how he built his empire and all came into fruition for Def Jam, later Phat Farm, and other business ventures.
While reading this book, it brought back memories when I loved hip-hop and rap. It also made me remember when my father bought off the ramp of Chicago freeway an album of "Rapper's Delight" by Sugar Hill when I was only 7 years old. I was into the cover and later we loved the song! Then, you have the hard hitters like L. Cool J, Run D. Now I am questioning why I loved rap then and dislike it now!
He also talks briefly about Jay-Z and DMC, marriage, and pictures to refer to those times in the rap game family photos, etc. Oddly, when he mentions some of these titles from various artists, I remember the chorus line after all these years. I recall how some rap artists were played all over, regardless of east-west coast rivalries Loved it when I lived in Chicago area! They way Russell tells the story of how he started to wear he ended up is shocking.
Growing up in Brooklyn in that part of town could be scary, from selling fake cocaine to being in a gang, Russell shows how never giving up on your dream can get you to where you wanna go.
I love how he talks about meeting some of the famous artists nowadays just by doing his job. Being a show promoter and starting my own clothing line sounds pretty awesome. Like I said, his story inspired This book inspired me. Like I said, his story inspired me.