Share this article Share And while the items above aimed at girls relate to being domesticated, in contrast boys today are encouraged to play with science sets, cars and action heroes. Let Toys Be Toys, set up by a group of British parents last November, are calling for this to change.
They are petitioning retailers to stop segregating their products 'for boys' and 'for girls'. One of the campaign's founders, Tricia Lowther, 44, a self-employed copywriter from Durham, who has a five-year-old daughter, told the MailOnline: For the girls, it is all pink with Disney princess and Barbie promoted while the toys for boys to the right are blue and Star Wars themed The Let Toys Be Toys petition, which has already gained 6, signatures, states: Children should feel free to play with the toys that most interest them.
Writing in the New York Times last year, she said: In fact, finding a toy that is not marketed either explicitly or subtly through use of colour, for example by gender has become incredibly difficult. In his book, Raising Girls, he points to how little girls are are continually being bombarded with the message that it's their looks and being 'hot' that is the most important thing.
While the media is to blame, he also points to the toy industry playing their part. He gives the example of a new range of 'Friends' Lego aimed at girls predominantly pink of course that focuses on being beautiful and marginalises female roles in society.
Child psychologists agree the stereotyping of toys is encouraging girls to think it's only their appearance that matters He said: Plus a plastic female ghetto called Heartlake City, which somehow manages to thrive without any fire-fighters or policemen. Disney faced a backlash from parents and had to back down after they recently tried to make Merida from Brave more sexy by giving her larger eyes, a smaller waist and frizz-free hair.
But a look back at other characters - including Rainbow Bright and Strawberry Shortcake - shows how this has been going on for years. While once these female characters looked wholesome and innocent, now they're slimmer with longer legs and more make-up.
Disney had to back down after giving Brave character Merida a sexy makeover, right Even animals don't escape a sexy make-over. The popular My Little Pony - which back in the Eighties did resemble the figure of a horse - has now been given long, slim legs, huge eyes complete with long false eyelashes and a long, wavy mane to rival the Duchess of Cambridge's. It isn't just girls who suffer from the gender segregation of toys. It also leaves boys unable to play with what they want due to what Ms Sweet calls 'a homophobic culture' of boys been mocked if they 'transgress into the 'pink' zone' and play with toys like dolls.
Let Toys Be Toys believe by making and marketing toys in a more gender neutral way, children will truly have the freedom to develop. This is about doing the right thing by our children and giving them a real and varied choice. How toys for girls have changed Rainbow Bright: In her modern day incarnation, right, the character is taller and slimmer with more make-up and slicker hair. While the Eighties version looks like a little girl, today she is more like a woman Strawberry Shortcake: The modern day version, right, has a slimmer figure, longer hair, bigger eyes and a smaller nose My Little Pony: Not so much a pony anymore, right, with longer, slimmer legs, bigger eyes and a a flowing mane Lego: In the Seventies, the stables were red, white and blue, today, right, they are predominantly pink Advertisement Guys and Dolls No More?
Share or comment on this article: Too much in the pink! How toys have become alarmingly gender stereotyped since the Seventies