During the s, hip hop icons wore clothing items such as brightly colored name-brand tracksuits , sheepskin and leather bomber jackets ,  Clarks shoes,  Britishers a. Another trend in hip hop clothing was pioneered by Dapper Dan in the early s with the adaptation and brandishing of high-net-worth fashion house brands such as Louis Vuitton, Fendi, and Gucci and logos in custom-designed tracksuits, jackets, and mink coats.
Popular accessories included large eyeglasses Cazals  ,  Kangol bucket hats ,  nameplates,  name belts,  and multiple rings. Heavy gold jewelry was also popular in the s; heavy jewelry in general would become an enduring element of hip hop fashion. The heavy jewelry was suggestive of prestige and wealth, and some have connected the style to Africanism.
MC Schoolly D , for instance, claimed that wearing gold "is not something that was born and raised in America. This goes back to Africa We're the head warriors. We got to stand up and say we're winning battles, and this is how we're doing it. It is not necessarily because of conspicuous consumption that the hip hop lifestyle brought in these high end fashion products.
Legendary rapper, Tupac, was not only known for his resonating lyrics and but also his timeless style. He was seen as a trend setter during that period and bandanas paired with baggy overalls or Red Wings jersey was known to be his classic style. In return, he made bandanas into an iconic headwear accessory. When he revamped his style to a cleaner cut of suited and booted look, his Doberman-like facial features and slender frame were masked by his charisma and chic vibe.
He has since influenced people that with pride comes with confidence, which is the key of feeling comfortable and looking good in your individual fashion style. Rapper LL Cool J wore a Kangol hat back in the s, when few Americans knew anything about the European hat maker, but its association with hip hop would invigorate the brand. Bright colors, large pants and headwear were the elements, which inspired the style of dressing in the early 90's. His character is always seen dressed in bright colorful garments, throwback jerseys and a baseball cap.
Baggy pants paired with a crop top or a sports bra and occasionally a big flannel was one of their many iconic looks. This was to show their own version of femininity, and to express that everything does not have to be form-fitting and tight in order to be sexy. Cross Colors is known to be the very first streetwear brand and hip-hop movement, which was established in The company's theory was aimed specifically to the black youth.
They used their clothing to voice out political and social issues the black community faced being the minority. Currently, the brand seeks unity, equality and empowerment to the new generation. In , Nike collaborated with Michael Jordan to create the well-known basketball shoes, the Air Jordans. Till date, Air Jordans are still widely worn by basketball players, and with Nike releasing retro versions from time to time, which sell out globally within minutes of the release date.
Adidas also had big impact in streets with RUN-D. A popularized an early form of street style in the late s from the African American gangs and hustler cliques who were there mimicking cholo fashion.
These jackets were also a popular trend in their own right in the late s and early s. They became something of a status symbol, with incidents of robberies of the jackets reported in the media.
In the late s, Isaac Mizrahi , inspired by his elevator operator who wore a heavy gold chain, showed a collection deeply influenced by hip hop fashion. In one, models wore black leather jackets and piles of gold chains. Many rappers set aside gang-inspired clothing in favor of classic gangster fashions such as bowler hats ,  double-breasted suits,  silk shirts,  and alligator -skin shoes "gators".
They were particularly known for their baggy clothing, symbolising a hand-me-down from an older relative with a bigger build, as a sign of toughness.