That's the slogan of the new Volkswagen Beetle. Gone is the dainty vase that sat so proudly atop the vast prairie that stretched forth from the dashboard. Gone too are the soft female-friendly colours.
The signature round roof has been flattened, and the rear end is puckered like the lips on a tough-as-nails hockey coach. This ain't your baby sister's VW Beetle.
Story continues below advertisement The change is an attempt to get more men to buy the blessed Bug. The folks at Volkswagen are now determined to even the male-female ratio to They hope to achieve this by moving the car's design away from the female-friendly version released in It's not the first time the Beetle has been given a facelift.
Since its invention in , the VW Bug has seen many incarnations: The best thing you could say about the chick-friendly Bug was that Hitler, the guy who dreamt up the idea of a "Volkswagen" "The People's Car" , would have hated it. But those frilly days are gone.
Look for the designers at VW to keep upping the masculinity. Road Sage believes that next year's Beetle will be so infused with testosterone that you'll have to shave it each morning.
Here is a sneak peek at the features we can expect in VW's Beetle. Centrally Positioned Manual Transmission: VW once again breaks the mold.
While most manual transmissions have the stick on the right-hand side, the Beetle's Centrally Positioned Manual Transmission CPMT system puts it where a real man wants it — between his legs. To use this new manual system, the driver simply presses a button on the steering wheel and the inch CPMT manual stick shift slowly emerges from the lip of the driver's seat. Don't worry if you occasionally drop the clutch while getting used to your new stick shift.
Sooner or later it happens to every guy! Keyless Peak Voice Activation: Other cars can use an effete key or a dainty beep. The Beetle can only be opened by yelling. To gain entry the driver must walk up to their Bug and scream at it. If you're a sports fan, download your favorite coach reaming out his team, and play it through your mobile device. How do you lock the new Beetle? Using Peak Voice Activation technology, the driver merely explains to the Bug that "he's under a lot of pressure," apologizes for raising his voice and promises not to do it again.
Every man knows — feelings suck. A real man's emotional range spans from "none" to "drunk. When this happens the Beetle's "emotion detectors" sense the humidity and immediately throw up sound-proof, pitch-black tinted windows to hide the embarrassing display.
In the new VW Beetle's man space, nobody can hear or see you scream. Story continues below advertisement Story continues below advertisement Passenger Side Breathalyzer: Hey, there is only one reason a masculine man will forgo the joys of binge-level alcohol consumption — he's doing his bro who's had one too many a solid by being the designated driver and taking him home. The ignition is triggered, not by a key but by alcohol fumes. Did your passenger fail to blow over?
Tell him to get back in the pub and pound back a few more light beers. You want to get home and watch the game. The VW Beetle will be available in the following colours: