The year-old appeared in nothing but a pair of form-fitting white boxer briefs, showing off his six-pack abs and considerable bulge. In March, Aerie launched a line of body-positive undergarments for men, featuring models of diverse shapes and sizes in an unretouched photoshoot. That shoot also featured something that remains surprisingly rare—a male model in skimpy blue briefs. In , the first ever Calvin Klein underwear ad campaign had featured gold medal-winning pole vaulter Tom Hintnaus resplendent in a pair of tighty whities.
But until Marky Mark, the brand had struggled to make designer underwear fashionable for the everyday man. Cheat Sheet A speedy, smart summary of all the news you need to know and nothing you don't.
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The company has continued to lag behind Hanes in sales, which reported record numbers in The continued success of Hanes offers a fairly stark contrast to Andrew Christian and 2 x ist, which use sex to sell underwear.
Andrew Christian, the Glendale, California-based clothing company named for its chief designer, is the clear successor to Calvin Klein. In a video from YouTuber Michael Rizzi, straight guys had no idea what to even do with Andrew Christian underwear. They appeared anxious and even uncomfortable at encountering them. After all, many admitted it looks pretty good. An even more famous example involved former New York Yankees baseball player Derek Jeter, who allegedly pulled out of a deal with a Swedish underwear designer over its marketing.
During a lawsuit, the company alleged that Jeter had an issue with the way the product was being sold. For a very long time, all forms of male undergarments were viewed as shameful. In an interview with NewNowNext, he explained that through the history of cinema, male undergarments have rarely been viewed as sexy or the men in them desirable. Although seeing men in briefs was common throughout the s—in movies like Play Misty for Me or Midnight Express—Duralde claims that the trend in recent years has been toward boxers.
To wear briefs is to be unmasculine and kind of a sissy. Macy memorably sleeps in his tighty-whities, the kind one might picture Screech wearing. Anderson believes that this is because for many men, heterosexuality is extremely fragile. Straight guys, however, have a great deal to gain from embracing sexy underwear: They might even be surprised to find they like it.