It is not difficult to explain why such a "fireman" effect might exist. They are typically athletic men who face great physical risks, as a means of saving strangers' lives.
Many of these traits are highly sought after attributes in a male suitor and accordingly the fireman archetype is deeply entrenched in many women's psyches. Few women fantasize about accountants, office managers, and dental hygienists. I dare say that few women if any have ever uttered: For the purposes of this post, I'll restrict my discussion to one of the three studies study 3 , namely whether when asked for their phone numbers, women were more likely to oblige the request when the man is wearing a fireman's uniform versus casual civilian clothes.
The men used in the experiment were considered good-looking and of comparable good looks across the experimental conditions. The exact words uttered to the female participants were: I just want to say that I think you're really pretty. I have to go to work this afternoon but I wonder if you would give me your phone number.
I'll phone you later and we can have a drink together someplace". Two hundred and forty women who were strolling down the street unaccompanied were approached in each of the two experimental conditions. Here are the proportions in terms of obliging the request: When approached by the fireman: If you wish to augment your chances of obtaining a woman's phone numbers, step out of a Ferrari, wearing a fireman's uniform, whilst holding a miniature poodle in your hands! Men and women use a wide assortment of cues when judging the attractiveness of a prospective suitor.
Rather, these robust findings speak to evolutionary-based sexual dimorphisms in the mating domain. At the risk of repeating myself as I raised the same point at the end of my last post , I trust that the PT bloggers who were "offended" by the use of teaser images containing sexy women will at some point rise up against the gratuitous objectification of these scantily clad "beefy" men.
Your silence is deafening. A similar phenomenon happens during political campaigns, namely male candidates are always keen to be photographed holding a baby.
This visual stimulus is a powerful way of signaling one's ability to be nurturing, gentle, and protective, qualities that the populace seeks in a leader.